You've possibly currently heard how WordPress is usually a incredibly well-liked platform for bloggers, and chances are, a majority of your blogs you read each day had been designed with WordPress. Though it is the most effective blogging software available, due to some great theme developers, WordPress has now also turn out to be arguably the top platform for business websites. Get additional info about wordpress theme tutorial
WordPress is quite effortless to learn the way to use, extremely quick to customize and scale for your business, is incredibly cost-effective, and lets you chose your individual hosting company (opposed to having ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then then simply add themes (otherwise called templates) that integrate completely with WordPress, letting you get virtually any kind of website up and operating inside minutes. WordPress themes can let you have improved websites than people and companies that spend a huge number of dollars to developers to build their websites. Finest of all, outstanding premium WordPress themes typically cost below $100. I've personally spent properly over $100 a month for hosted website software that was honestly not as good as WordPress. Using WordPress can effortlessly save you or your company a ton of cash which will be better used to marketplace your business.
7 Methods to Obtaining the perfect WordPress Theme for the Business
1. Decide on the style of business website that you are hunting for. This could sound clear, but you can find WordPress themes offered for any wide assortment of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much additional. You can find some WordPress themes readily available that are so superior that they might even encourage you to start a form of business you hadn't even considered!
2. Choose on must-have features for your website. Most themes have standard features such as multiple color schemes, giving you the ability to simply customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important for your business? In other words, focus on key features that might be specific to your business, or maybe features that would be a good improvement over your current website.
3. Make a decision on what form of style greatest suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have far more of a grungy look?
4. Decide on a your preferred website layout. This one is actually a bit tricky, since many of the very best WordPress themes might have one layout by default, but give you the option to very easily chose from various layout options. If you don't love the default layout of a specific theme, but it has all the features you might be hunting for, you might want to check whether the theme includes multiple layout options. Also, it really is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or much more of a professional layout. Having a standard blog-style layout might work properly for news sites (and it encourages discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos. Browse theme demos as if you had been a customer or a potential client. Is the website effortless to understand and navigate, nicely organized and give you the search options you would want? Is it effortless to browse photos around the gallery page? Does it give a professional image of the business?
6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, whilst others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are normally fine, but make sure they offer some level of support and customer service. WordPress is uncomplicated to utilize and most themes (especially premium themes) work pretty effectively, but you can still have issues or encounter bugs once in a even though. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.
7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the very best WordPress business themes from multiple theme designers into one place.
Summary
When it comes to online marketing, It seems like the focus of just about every small business these days is on places like Facebook and Twitter. Although social media is important, and a excellent way to communicate with your customers and potential clients, your website is definitely the real face of your business.
I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and far more; all of which direct traffic to their websites. When you click through the company's website, you're often greeted with a stale, confusing and out-of-date website that the company possibly paid a good chunk of money to have built for them in 1992.
You can create the top products, offer the ideal services, make the top food of any restaurant in your area, or write an amazing e-book, but if your website is not straightforward to work with, straightforward to understand, and effortless to purchase from, you will be most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' - it's often the first impression people have with your business.
I was reminded of this recently as I was searching for a carpenter/contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly brought to cringe-worthy websites that make me leave their sites literally inside seconds. My attitude was that if these 'businesses' cared so little about themselves to spend attention to their websites, I didn't want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they gave me immediately turned me off to them.
It truly is simply so easy and cost-effective to have a great website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing seeking website.